Friday, February 24, 2012

This is Just Absolutely Linsane.

Jeremy Lin, New York Knicks breakout point guard, has caused much #Linsanity over the past few weeks as he is the topic of all things social media.

Forbes staff writer Mike Ozanian couldn't have said it any better.

"No athlete has ever  illustrated the power of social media so quickly and as much as New York Knicks guard Jeremy Lin."



Not only has he been the topic of conversation online, this guy has managed to build a brand behind himself that has exceeded the expectations of many. Although Lin's game performances have been very interesting to watch, the media is coverage is quite interesting as well. Basketball fans have elevated Lin into an overnight celebrity all through the power of social media. Even celebrities such as director Spike Lee and boxer Manny Pacquiao have expressed much enthusiasm over Lin.



As a huge fan of basketball, I have been following Lin's story as it continues to develop on an even bigger platform. Basketball fans and Twitter users have coined various hashtags in relation to Lin (#Linsanity being the most popular). Reading a little bit on the history and evolution of Lin through an article posted by The New York Times, Lin's background represents a very inspirational story that people, especially athletes, can relate to. A lot of media have compared his story to that of NFL star Tim Tebow.

However you choose to look at it, you better brace yourself for the future of Jeremy Lin. This kid isn't going anywhere. With the power of social media and individuals weighing in on all things Lin, it will be very interesting to see what's next.


Oh, by the way, Ben and Jerry's have officially released the Jeremy Lin flavor. All of a sudden I'm craving ice cream. Too bad it's only currently available in Boston. Now that's Linsane.

Until next time.

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Brittani J. Wilkins - Follow Me @BrittaniWilkins
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